Bringing simplicity and consistency to Centaur after major transformation
Centaur has evolved at pace in recent years, building on its reputation for providing highly valued thought leading content in innovative ways, to focus on the paid provision of business intelligence, consultancy, training and lead generation for the marketing and legal professions.
This rapid transformation brought a variety of challenges to overcome across Centaur’s legal operations and activities:
- The various terms of business needed to be rationalised and made easier to understand – they weren’t accessible enough and it wasn’t always easy for customers to understand which apply
- There were too many overlaps between the T&Cs – they reflected different services and weren’t consistent
- The presentation and branding needed to be improved
Legal Team Discovery Workshop to discover and align
LexSolutions began the process to tackle these challenges with a discovery workshop incorporating design thinking, relationship systems and coaching all within an interactive and engaging session.
This allowed Lex to define the challenges with much more clarity, brainstorm possible solutions and deliver a roadmap of how to make concrete improvements.
While we focused on contracts, the discovery process mapped other challenges with legal service delivery to create a roadmap for improvements.
A new approach to Ts and Cs
The team at Lex created a new information architecture for a pilot contract, that could also be applied throughout all of Centaur’s T&Cs to streamline them and create consistency. By analysing the different categories of content in Centaur’s T&Cs and restructuring them to be simpler and more readily understandable, and by changing how the terms were presented online, we created a better user experience while making the documents more scalable and future-proof.
Centaur said:
“Lex Solutions helped us to prioritise our challenges and quickly find solutions. We had a menu of quick wins so immediate improvements could be made whilst at the same time building the foundation for bigger and more sustained changes.”
Our key strengths are the expertise of our people, the quality of our brands and products, and our ability to harness technology to innovate continually and develop our customer offering. Lex provided invaluable guidance on how to keep us evolving in the right direction.”
If you are a legal team looking to tackle anything from a specific challenge or your whole strategy and roadmap, this is a core part of what we do here at Lex Solutions. To talk about how we could work with you and your team, contact Manu Kanwar on manu@lexsolutions.com.